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In 2015, mobile use surpassed desktop use, with 51% of internet time being spent on mobile and smartphone devices.įor marketers, online marketing skills that complement mobile marketing strategy optimization are an actively sought after skill for businesses around the world. Why mobile marketing strategies matterįrom a business perspective, it’s important to realize that the way in which their customers are consuming digital content has changed from desktop-based to mobile-based. Because we’re on our phones every single day, it only makes sense that marketing campaigns be specialized for mobile viewers across various digital platforms. Marketing teams are taking advantage of the amount of time the average person spends on a mobile device.
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In addition, Flurry reported that the average American spends around 5 hours per day on their mobile device. According to SiriusDecisons, 67% of the buying process now takes place digitally. In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites.Īs a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes.
#One mobile market free how to
In this blog, you'll find out how to implement the key components of a stellar mobile marketing strategy targeted to the right audience, at the right time. Whether you wish to increase the bottom line for your brand or improve customer engagement at multiple touchpoints, your online marketing skills should include a knowledge of the mobile marketing realm to help enhance your marketing strategies. Mobile-optimized websites and marketing methods are vital to business success in the modern market.